CanDoKid

August 2004
CAN DO Kid is born.

November 2004
We publish our first CAN DO Kid product, a children’s book called I Can Do Anything!

Soon after...
We launched additional CAN DO Kid products, such as t-shirts and stickers, all with the same theme: I can do anything!

April 2005
We sold our book at a Mill Valley, Calif. fundraiser, and received a mayoral proclamation declaring a "CAN DO Kid Day!”

August 2005
After months of focus groups, dozens of tastings and package creation with the help of hundreds of kids, we manufactured our first CAN DO Kid nutrition bars.

Later that very day...
Our first retail customer, Paradise Foods in Corte Madera, Calif., put up the first CAN DO Kid display, including our bars and books.

January 2006
We secured our first California based distributor, Nature’s Best so that we no longer needed to deliver CAN DO Kid bars in the back of our car! We also started attending trade shows!

February 2006
Started to distributing our bars (books were well on their way) through Amazon.com

February 2006
We added some Whole Foods locations on the East Coast and began distributing our product through UNFI, a national distributor.

April 2006
CAN DO Kid bars began selling in Whole Foods on the West Coast and Wild Oats Markets. We began getting our book, I Can Do Anything, into Whole Foods stores on both the east and west coasts.

May 2006
Our first major media hit! NBC Boston covered CAN DO Kid’s story, the founders, our office, local town, and products for a special news broadcast.

UNFI West began distributing too!

July 2006
We were selling through approximately 150 stores at this point including our new accounts, Andronicos and Mollie Stones!

December 2006
More accounts keep coming, including Nugget Markets in California!

February – December 2007
New brokers for the east and west are hired to help us get CAN DO Kid in every store possible!

September 2007
We launched our second book called I’m Happy Just The Way I Am and received a hugely positive response!

We also began distributing our books to Toys R Us and a variety of luxury hotels.

January 2008
CAN DO Kid becomes certified! We received our certification as a Minority/Women Owned Business.

July 2008
We hired Haberman and Associates as our PR Firm!

December 2008
We launched our three flavors into HEB markets.

January 2009
CAN DO Kid in launched into every REI in the US!

February 2009
Reached an agreement with 7Eleven to begin distributing CAN DO Kid bars to stores all over the country!

February 2009
CAN DO Kid bars got a whole new look with the “gluten-free” message now on the packaging.