CanDoKid

What is CAN DO Kid?
CAN DO Kid is a company committed to promoting and inspiring a “can-do” culture in kids and families. Today it does this primarily through sales of its CAN DO Kid nutrition bars, children’s books and other merchandise.

How did it begin?
As mothers of young children, Co-Founders Deborah Luster and Christine Elders recognized a lack of products for young kids that send positive, can-do messages for healthy living. With this in mind, Deb and her family wrote a book titled I Can Do Anything! featuring a neighborhood of can-do kids. Recognizing the power of this simple message, Luster, along with her sister Christine Elders and a team of other moms, set out to create products to help spread their can-do message.

Who are the company executives?
Combining their passion for inspiring families everywhere to adopt a can-do attitude and years of executive, sales and marketing experience, sisters Deborah Luster and Christine Elders joined forces for CAN DO Kid in 2005. Both moms of active young kids in whom they’ve fostered a can-do spirit, Luster and Elders have first-hand experience with the target market for their philosophy and products.

What does CAN DO Kid sell?
CAN DO Kid nutrition bars: CAN DO Kid developed their nutrition/energy bars in partnership with various kid focus groups. The bars have no high-fructose corn syrup or trans fats and just the right amount of vitamins and protein for kids. They also are gluten-free, making them an ideal choice for kids with wheat allergies. The two bars in each package together contain nine grams of protein and 16 essential vitamins and minerals. The bars are available in three flavors, Chocolate Crunch, Cookies & Cream and CAN-illa Vanilla, and are available for $1.89 (SRP) at REI, 7-Eleven, Whole Food Markets, independent grocers and online at www.iamacandokid.com.

CAN DO Kid books:
The CAN DO Kid children’s book series includes two titles: I Can Do Anything! and I Am Happy Just the Way I Am! Both books are written by the Luster family with the goal of inspiring a can-do attitude in children and families ages two to eight. The books feature a group of kids from “The Neighborhood” who live out the can-do mission in different ways. Both books are available at www.iamacandokid.com and through www.amazon.com for $14.95 each.

Other products: CAN DO Kid also offers t-shirts, bracelets, bumper stickers, picture frames, stickers and temporary tattoos to help parents and kids promote the can-do spirit in themselves, their families and their communities.

Where are CAN DO Kid products available?
CAN DO Kid bars are available at REI, 7-Eleven, Whole Food Markets, independent grocers and through the CAN DO Kid website at www.iamacandokid.com. The bars, books and merchandise can be purchased through www.amazon.com and www.iamacandokid.com.

Where is CAN DO Kid based?
CAN DO Kid’s headquarters are in Mill Valley, Calif..

How can I contact CAN DO Kid?
Please e-mail info@iamacandokid.com, or call (888) 207-0567 (toll free) or (415) 388-9011 (local).