There is a new Kid in Town!

Washington, DC, (September 16, 2005.)

Can Do Kid, Inc. introduces the delicious Can Do Kid Nutrition / Energy bar, specially formulated for kids' nutritional needs. Can Do Kid bar is a 40 gram all natural 70% Certified Organic nutrition / energy bar that comes in two kid-chosen flavors: Cookies & Cream and Chocolate Crunch. It contains 17 essential vitamins, 9 grams of protein with no trans-fat or high fructose corn syrup. Each package has two convenient 20 gram bars for easier-kid-friendly eating.

Can Do Kid was created by moms to meet their active kids' on-the-go nutrition needs! Can Do Kid founder, Deborah Churchill Luster is no stranger to kid-friendly natural food companies -she served as President for Annie's Homegrown from 1991-1997 and left the food industry to have three of her own kids!

As a California mother of three small children, ages, 5, 8, and 9, Deborah states, "We developed the bar out of necessity. As a mom on the go, I need a healthy snack my children will eat. While an apple or carrots are my first snack choice, my kids won't always eat them and instead reach for candy, cookies, chips or other energy depleting snacks. The Can Do Kid nutrition/energy bar gives kids a nutritious energy- enhancing alternative that tastes great!"

Deborah conducted numerous focus groups with kids ages 5-11 to fine-tune the ingredients and the packaging. The packaging is colorful, with purple, yellow and red. A running Cheetah adorns both bars, and each package comes with two separate bars at a size made for kids. The Can Do Kid Bar was specially formulated for active kids and their parents! "This bar was created for the Can Do Kid, not the TV.KidU" says Deborah.

Now Deborah, her husband, and her team of other Can Do Moms including her sister and sister-in-law are launching their "Pack of Parents", "Movement of Moms" and "Dynamos of Dads" to get the Can Do word out! The bar launched 3 weeks ago and is already sold in outlets across the U.S. from natural food stores and gyms to sporting good stores and soccer clubs.

Can Do Kid, Inc.'s first venture was the launch last November of the children's picture book, I Can Do Anything! The books can be found at independent book stores and now food stores that carry the Can Do Kid bar. According to Deborah, "We have all heard inspirational stories about the seemingly impossible achievements of everyday people. Armed with little more than a "can-do attitude," they explored, created, or invented their way into achieving their goals and dreams. For these people, 80% of their achievement was attitude and the two most powerful words in their vocabulary are "I can!" The Can Do Kid bar and accompanying book are all part of what the Mill Valley Herald refers to "The Dawning of the Can Do Age!"

For more information on Can-Do Kids Nutritional / Energy Bars, books, products and ideas for teachers, kids and parents, please visit www.IAmACanDoKid.com.

Can Do Kid - It's not about age - it's about attitude

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